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Monday 17 July 2017

It may seem strange for Venue Search London to be explaining the benefits of using an experienced event management company to help deliver your event, but there are many circumstances where we recommend this to our enquirers and that is one reason we have an in-house event design and management team, Story Events.

Although free venue finders are great for finding and booking the best venues where the catering and production are in house, when you are looking at larger and more complex events, requiring a number of suppliers, to deliver your dream event there a several good reasons for engaging the services of a dedicated event management company.

They can actually save you money

Whilst some budget holders fear that outsourcing will cost you more, the reality is that these agencies earn commission and get better deals from venues, caterers and other suppliers, meaning that they should only charge you around 10-15% more than you could buy directly. 

In addition, an agency will know where to spend the budget based on their experience of past projects and will avoid wasted spend on items that may add little or no value to your event.

They should improve the ROI of your event

In a crowded marketplace, where more and more brands are using events to promote their service and reward their people and customers, the importance of delivering stand-out events, with a strong visual impact, has never been more important. 

The growth of image and video sharing platforms have increased the importance of this, with added reach and value being delivered by people sharing those “wow” moments with their personal and business networks, which can only be achieved by excellent and relevant event design. Take a look at some of Story’s recent event design case studies which have embodied this.

They will save you time

Unless you have the luxury of a lot of spare time in your day (lucky you, we say!), then you need to compare and balance off the additional cost of your event with the increased time and stress you will endure by going it alone. 

Many agency clients find they are in a happier place if they have an experienced team on-hand to help support and deliver a truly memorable event. An event-management company can provide experienced on-site event managers, who can bring the dream to reality on the day itself and easily assist with those inevitable last minute changes.

They know the venues

London based event management companies know which venues would be best suited to your numbers, brief and budget and can save you hours of online searches and phone calls.

Having worked in most of these venues before, they know which ones will deliver excellent pre and on-event service and can give you objective advice that will help you make the right London venue choice. (If you get the venue wrong, you will be playing catch up, at best!)

So, whist we recommend using a free venue finder for a simple meeting or hotel dinner booking, there is always a strong case for calling in the experts to deliver truly creative and impactful product launches, conferences and client receptions.

Your company outsources its advertising to ensure your brand is highly visible in the marketplace - using a creative event design company is a simply following the same approach with live events. (And you only have one chance to get it right!)

For further information on how our partners at Story Events can deliver memorable experiences and activations visit www.story-events.co.uk or call them now on 0207 870 9303 for an initial chat.